Rule: before trusting any RenoMark claim, verify the contractor on renomark.ca — directory presence is the only public proof

Before relying on a contractor's RenoMark claim — in client onboarding, in writing about them, in linking to them — confirm the contractor is currently listed at renomark.ca (or on their local HBA RenoMark directory if it lists members and is currently in sync). If they advertise the mark but do not appear, treat the claim as unverified and email [email protected] to confirm.

Why: RenoMark is annual; lapsed and de-listed members simply disappear from the directory with no public flag (see RenoMark enforcement: no public dispute-resolution procedure document, no public disciplinary statistics, no public list of de-listed contractors). A contractor who continues to display the logo after losing the designation is a misrepresentation case that Candid does not want to amplify with a case study, a portfolio entry, or a link.

How to apply:

• For a new renovator client engagement, first action in the onboarding pack: confirm the renomark.ca listing exists, screenshot it with a date, and store it in the client folder.
• For any case-study or portfolio writing that references the RenoMark designation, re-verify on renomark.ca within 7 days of publication.
• For badge audits on existing renovator client sites, the WRHBA local directory can lag the national one — treat renomark.ca as authoritative.
• The Schnarr Craftsmen anomaly (see WRHBA RenoMark: 16 verified renovators, mandatory for any WRHBA renovator-category member (verified 2026-05-24)) is the canonical example of why this check matters.