Rule (renovator client sites): link the RenoMark logo to the contractor's renomark.ca profile AND show "RenoMark Verified 20YY" beside it — the highest-leverage tweaks almost nobody does

On renovator client websites:

1. The RenoMark logo links to the contractor's own profile page on renomark.ca (not the company homepage, not an inert image).
2. Beside or beneath the logo, display visible text in the affiliations strip: "RenoMark Verified 2026" (current year). Update every January after renewal.

Why: the 12-site Ontario sample (see RenoMark display patterns across 12 Ontario renovator sites (sampled 2026-05-24): logo almost always in footer; year + member number almost never shown; logos almost never link to profile) found that most logos do not link and year/member number are almost never shown — only McCarty Squared does either. These two changes turn the credential from an unverifiable graphic into a one-click-verifiable claim with a current-year tag. The verification cost on the reviewer's side drops to one click; the misrepresentation surface drops to zero. Together, the two tweaks are the cheapest meaningful credibility lift available on a renovator site.

How to apply:

• Footer affiliations strip layout: [WRHBA logo] [RenoMark logo + "Verified 20YY" text] [BBB rating] [HomeStars stars] [Houzz badge]. Equal logo heights, year text in 12-14px alongside the RenoMark mark.
• The RenoMark profile URL pattern is renomark.ca/find-a-renovator/[city]/[company-slug]/ — confirm the actual URL by searching renomark.ca for the contractor.
• Year text is plain text in the HTML — not embedded in the image — so it's machine-readable, AI-citable, and easy to update.
• This rule is the single most actionable lift flagged in the 12-site sampling; surface it first in any renovator client audit.