Rule (renovator client sites): display RenoMark in the footer affiliations strip with equal visual weight to local HBA, BBB, HomeStars, Houzz

On renovator client websites, display the RenoMark logo in the footer affiliations strip on every page, left-aligned with — in order — the local HBA logo (WRHBA / BILD / GOHBA / LHBA), BBB rating, HomeStars badge, Houzz badge, and any held BILD/OHBA/CHBA award badges. Equal visual weight. No single logo dominates.

Why: the 12-site Ontario sample (see RenoMark display patterns across 12 Ontario renovator sites (sampled 2026-05-24): logo almost always in footer; year + member number almost never shown; logos almost never link to profile) shows footer placement is the established convention readers recognize. Equal-weight treatment matches how Ontario homeowners actually evaluate credentials — as a stack of complementary signals, not as a hierarchy. Reviews and awards do disproportionate work on top of the credentials floor (see Clever Real Estate 2024 contractor-choice survey (n=1,000 US homeowners, Aug 14–16 2024): reputation 25%, experience 23%, cost 19%, recommendations 13%, availability 11% and HomeStars September 2021 Reno Report (n=1,103, Angus Reid Forum): >98% of Canadian homeowners read reviews before making a purchasing decision).

How to apply:

• One single footer strip per page, persistent across the site.
• Logos sized identically (height ~28-32px is the typical effective size).
• Each logo is a link — RenoMark links to the company's renomark.ca profile (see Rule (renovator client sites): link the RenoMark logo to the contractor's renomark.ca profile AND show "RenoMark Verified 20YY" beside it — the highest-leverage tweaks almost nobody does); local HBA links to the local HBA member-directory listing.
• Do not position any one logo above-the-fold or in the hero — credentials are floor signals, not lead messaging. Lead with craft, recent projects, and named clients (Clever Real Estate 2024 contractor-choice survey (n=1,000 US homeowners, Aug 14–16 2024): reputation 25%, experience 23%, cost 19%, recommendations 13%, availability 11% ranks reputation 25% and experience 23%).