Rule: never describe RenoMark as a "warranty program", "certification", "license", "regulator", or "guarantee" — use CHBA's own framing ("recognition program", "Code of Conduct", "Renovators' Mark of Excellence")

When writing about RenoMark — in client copy, sales material, case studies, or Candid blog posts — do not call it:

• a "warranty program" (it isn't — the warranty is a contractor obligation, not a CHBA backstop)
• a "certification" (no exam, no individual-professional credential layer)
• a "license" (it's not statutory; renovators are not licensed by HCRA)
• a "regulator" (CHBA is an industry association, not a regulator)
• a "guarantee" (no third-party performance guarantee exists)

Use the language CHBA itself uses: "Renovators' Mark of Excellence", "recognition program", "Code of Conduct", "voluntary industry program".

Why: overclaiming the scope of RenoMark is (a) factually wrong (see RenoMark is NOT a warranty provider, NOT an insurance scheme, NOT an arbitration tribunal — the 2-year warranty is a contractor obligation only and RenoMark enforcement: no public dispute-resolution procedure document, no public disciplinary statistics, no public list of de-listed contractors); (b) a misrepresentation risk under Ontario's Consumer Protection Act, 2002; and (c) reputationally fragile — a sophisticated reader who probes the claim and finds it inflated loses trust in everything else on the page. Candid's editorial posture (Research brief: Confidence Levels, Sources, and Dated Claims — why every statement on a credible site should be verifiable (piece 15 of 15)) is that specificity and accurate framing do more work than inflated framing.

How to apply:

• Treat this rule like a lint check. Greps for "warranty program", "certified", "licensed", "regulator", "guarantee" in any draft that mentions RenoMark should return zero results.
• The defensible substitutes are direct and short: "RenoMark renovator", "RenoMark-verified", "member of the RenoMark program", "signatory to the RenoMark Code of Conduct".
• Pair every claim with the renomark.ca link (Rule (renovator client sites): link the RenoMark logo to the contractor's renomark.ca profile AND show "RenoMark Verified 20YY" beside it — the highest-leverage tweaks almost nobody does) so the reader can verify the scope themselves.