Rule (renovator client sites): build a dedicated `/renomark` page with the verbatim 10-point Code and the current-year certificate image
On renovator client websites, build a dedicated /renomark page that:
- Names the 10 Code of Conduct points verbatim with attribution to renomark.ca/about-renomark/ (RenoMark Code of Conduct — 10 points, verbatim (current as of 2026-05-24)).
- Displays the current-year RenoMark membership certificate as an image (the McCarty Squared model).
- Includes a sentence about the 2-year minimum warranty and the $2M minimum liability insurance the contractor carries (the load-bearing numbers).
- Includes a 2–3 sentence Tarion-gap explainer (The Tarion gap: Tarion warranty covers new homes by HCRA-licensed builders, NOT most renovations — RenoMark's 2-year workmanship warranty is the only standardized warranty most Ontario renovation clients will see).
- Links to the contractor's renomark.ca profile — see Rule (renovator client sites): link the RenoMark logo to the contractor's renomark.ca profile AND show "RenoMark Verified 20YY" beside it — the highest-leverage tweaks almost nobody does. This is the highest-leverage tweak almost nobody else does.
Why: the 12-site Ontario sample (see RenoMark display patterns across 12 Ontario renovator sites (sampled 2026-05-24): logo almost always in footer; year + member number almost never shown; logos almost never link to profile) found McCarty Squared is the only site in the sample that gives RenoMark this treatment — and it is materially the strongest credential surface in the sample. A dedicated page is what lets the credential carry verifiable specifics (year, certificate, the exact 10 points, the Tarion gap context) instead of functioning as an inert logo. Every other signal in the trust stack benefits when this page exists — it's the canonical anchor a reviewer or AI engine can cite.
How to apply:
- One page per renovator client. Same URL pattern across clients (
/renomark) for ease of maintenance. - Refresh the certificate image every January after renewal.
- Source-attribute the 10-point Code with a visible "Source: renomark.ca/about-renomark/" line — this is the editorial discipline Candid applies elsewhere (see Research brief: Confidence Levels, Sources, and Dated Claims — why every statement on a credible site should be verifiable (piece 15 of 15)).
Depends on
- reference RenoMark Code of Conduct — 10 points, verbatim (current as of 2026-05-24)
- reference The Tarion gap: Tarion warranty covers new homes by HCRA-licensed builders, NOT most renovations — RenoMark's 2-year workmanship warranty is the only standardized warranty most Ontario renovation clients will see
- reference RenoMark display patterns across 12 Ontario renovator sites (sampled 2026-05-24): logo almost always in footer; year + member number almost never shown; logos almost never link to profile
Referenced by (4)
- reference Research brief: RenoMark — the CHBA renovation contractor recognition program, with marketing implications for Ontario renovators (May 24, 2026) relates-to
- reference RenoMark display patterns across 12 Ontario renovator sites (sampled 2026-05-24): logo almost always in footer; year + member number almost never shown; logos almost never link to profile relates-to
- rule Rule (Tier-2 ICI GC sites): build a single dedicated /credentials page listing every team credential (P.Eng., GSC, P.GSC, PMP, CET, LEED AP, Red Seal, COR, CHSC) with brief descriptions, no puffery relates-to
- rule Rule (Ontario builder/renovator sites): build a dedicated /affiliations or /memberships page listing each HBA with a one-sentence description AND year joined, marked up with Organization schema + memberOf properties relates-to