Rule (Tier-2 ICI GC sites): display "Name, P.Eng., GSC" post-nominal with a one-line tooltip explaining the credential at grade-8–10 reading level

On Tier-2 Ontario ICI GC client websites, display individual GSC/P.GSC post-nominals in team bios and provide a one-line tooltip or footnote explaining what the credential is. Examples:

• "Jane Smith, P.Eng., GSC" — with tooltip: "Gold Seal Certified — CCA's national construction management credential."
• "John Doe, GSC (PM)" — same tooltip.
• "Sara Patel, P.GSC (Superintendent)" — tooltip: "Professional, Gold Seal Certified — CCA's ongoing-professional-development tier of Gold Seal."

Reading level: grade 8–10. Plain language. No marketing puffery. No claim that the credential is a license or warranty.

Why: the audit of Tier-2 Ontario ICI GC websites (see Gold Seal adoption at major Ontario GCs: PCL CEO Chris Gower + COO Todd Craigen are GSC; EllisDon postings list "PMP or Gold Seal" preferred; Aecon/Bird/Maple Reinders/Pomerleau/Chandos/Graham/EBC on Gold Seal Employer roster) found that most Tier-2 firms do NOT display Gold Seal credentials in team bios, even when individual staff hold them per LinkedIn. This is the largest underused marketing signal in the Tier-2 segment. Adding post-nominals + tooltips closes a credibility gap that PCL, EllisDon, and others have already closed at their level.

How to apply:

• Place post-nominals after the person's name in every team-bio card, every project case-study attribution, and every press-release dateline.
• The tooltip is HTML title attribute on a <span> wrapping the post-nominal, or a <sup> footnote with on-scroll reveal. Both are AI-citable and screen-reader friendly.
• Audit step: for each team member, cross-reference the renomark.ca-style verification — for Gold Seal, check the CCA BadgeCert digital badge (rolled out March 2022 — see Gold Seal origin: launched 1991 by the Canadian Construction Association to create a national, portable construction-management credential and the broader CCA marketing-assets framework) or the team member's LinkedIn for the active designation.
• Pair with Rule (Tier-2 ICI GC sites): build a single dedicated /credentials page listing every team credential (P.Eng., GSC, P.GSC, PMP, CET, LEED AP, Red Seal, COR, CHSC) with brief descriptions, no puffery (the page bios link to) and Rule: Gold Seal is an INDIVIDUAL credential — never describe the company as "Gold Seal Certified," "Gold Seal builder," or "Gold Seal Certified company" (the language discipline).