Rule (Tier-2 ICI GC sites): pair every Gold Seal mention with concrete experience numbers — "GSC PM with $300M+ delivered ICI" reads stronger than "GSC PM"

On Tier-2 Ontario ICI GC client websites, never display Gold Seal credentials in isolation. Pair them with concrete experience numbers — total dollars delivered, total projects, longest single project, market sector splits.

Examples:

• ❌ "Jane Smith, GSC (PM)"

• ✅ "Jane Smith, P.Eng., GSC (PM) — 14 years, $300M+ delivered across institutional and commercial ICI."

• ❌ "GSC project management team."

• ✅ "4 GSC project managers and 2 P.GSC senior superintendents — combined 90 years of Ontario ICI delivery, $1.2B+ across institutional, commercial, and civic work."

Why: the procurement-weight finding at KEY FINDING — Gold Seal procurement weight in Ontario: no published public-sector RFP names it as scored or mandatory; CCA itself says "voluntary, list it as an asset" says published Ontario public RFPs do not score Gold Seal as a standalone qualification — they score project-specific experience on comparable projects, dollar value managed, safety records, and references. Pairing the credential with the numbers gives the reader both signals at once. Without the numbers, the credential is a floor signal; with the numbers, it's a defensible track-record claim.

How to apply:

• On every team-bio card, include a one-line "experience signature" — years, dollars delivered, sector mix.
• On every project case-study page, name the GSC PM and Superintendent assigned to the project (a public-sector hiring decision-maker cares about continuity of named key personnel).
• On the /credentials page (see Rule (Tier-2 ICI GC sites): build a single dedicated /credentials page listing every team credential (P.Eng., GSC, P.GSC, PMP, CET, LEED AP, Red Seal, COR, CHSC) with brief descriptions, no puffery), include a summary block at the top — "Our team holds X GSCs, Y P.GSCs, Z P.Engs, and has delivered $N in ICI projects since YEAR."
• Numbers are specific — "$300M+" not "hundreds of millions". Specificity does the work.