RULE: For KW-region GC prospecting, prioritize WRHBA → Cambridge Chamber → Greater KW Chamber → OGCA presence in that order

Rule: For KW-region GC prospecting, plug into local associations in priority order:

1. Waterloo Region Home Builders' Association (wrhba.com) — 160+ member companies; >90% of new residential housing units in region (WRHBA: 160+ member companies; members construct >90% of new residential housing units in the region). Sponsorship-tier visibility + direct member outreach.
2. Greater Kitchener Waterloo Chamber of Commerce — trade and supplier directory; lower-cost network entry.
3. Cambridge Chamber of Commerce — same model, separate roster.
4. OGCA chapters (ogca.ca) — for the ICI segment; ~200 members covering ~70% of Ontario ICI projects (OGCA: ~200 member firms accounting for ~70% of all Ontario ICI projects and 100% of Alternative Finance Projects).
5. Daily Commercial News / ConstructConnect — trade press; sponsored content placement around bid notices reaches the ICI segment directly.
6. On-Site Magazine — editorial coverage for thought-leadership pieces.

Why: Local associations are where referrals already happen. A Candid sponsorship at WRHBA puts the brand in the same room as the entire prospect list.