RULE: 60-second GC disqualification script — four questions on team size, lead source, regulatory status, and last website history

Rule: Open every first call with these four questions (under 60 seconds total):

1. "How many people are on your team?" Under 5 with no admin → polite decline (RULE: Politely decline GC prospects under 5 employees, "just give me leads" framing, active 12-month directory lock-in, or no published projects beyond stock photos).
2. "Where do most of your projects come from today?" "All referrals, I'm full" → not ready yet. "Mostly HomeStars/Angi" → strong fit (see Directory platforms (Angi, HomeStars, Houzz) rent the customer relationship — the cleanest "rented vs. owned" pitch). "Architects and past clients" → strong fit.
3. "Are you HCRA-licensed and Tarion-enrolled?" (Or COR-certified for ICI.) "No / not sure" → bigger issue than the website. (See HCRA licenses Ontario new-home builders; 6,500+ licensees searchable in the public Ontario Builder Directory, COR™ certification (IHSA-administered in Ontario) is required for City of Toronto, Metrolinx, Infrastructure Ontario, TTC bids.)
4. "What did your last website cost and who built it?" Under $3,000 from a friend → expectation mismatch on scope. $15,000+ from a real agency that ghosted → ideal fit.

Why: Saves both sides time. Bad-fit prospects are routed within a minute; good-fit prospects get the rest of the call.