RULE: For GC prospects, add a vertical-specific counter-incentive line: "If your referral pipeline is solid and your team is under five people, you probably don't need us yet."

Rule: Keep the existing "one in three audits ends with us recommending you do not rebuild" home-page line. For GC pages specifically, add: "If your referral pipeline is solid and your team is under five people, you probably don't need us yet."

Why: That single sentence will close more good deals than it loses. It signals product-fit discipline and matches the disqualification script (RULE: 60-second GC disqualification script — four questions on team size, lead source, regulatory status, and last website history).

Caveat: The "one in three" figure is Candid's own claim and anecdotal until the underlying ratio is published with the audit cohort that produced it. Recommend documenting that ratio formally before relying on it in major sales collateral.