RULE: Keep one audit SKU ($1,250). Don't fragment for GCs — add a GC-specific scoring rubric and a one-page sample report instead.

Rule: The $1,250 Migration Audit (RULE: Lead WordPress migration sales with a $1,250 fixed-price Migration Audit. Quote the build fixed-price only after the audit completes.) stays one product. For GC prospects, ship it with a vertical-specific scoring rubric and a one-page sample report. Do NOT create a separate GC audit SKU.

Why: Separate SKUs fragment the funnel. The current audit is already a one-week, fixed-scope, productized engagement — that's the wedge. A rubric is a content asset, not a product; it does double duty in cold outreach, social, and the audit deliverable itself.

How to apply — GC scoring rubric (eight items):

1. Regulatory visibility — HCRA licence shown? Tarion enrolment? COR certification? WRHBA/OHBA/CHBA membership? See HCRA licenses Ontario new-home builders; 6,500+ licensees searchable in the public Ontario Builder Directory, Tarion 1-2-7 new-home warranty + Pre-Delivery Inspection — Ontario new-home builders must enroll homes, COR™ certification (IHSA-administered in Ontario) is required for City of Toronto, Metrolinx, Infrastructure Ontario, TTC bids.
2. Project provenance — dates, locations, scope, budget range?
3. Single primary CTA?
4. Mobile LCP under 2.5s? (See Candid build standard: INP ≤ 150ms target (200ms is the failing floor); LCP ≤ 2.0s; CLS ≤ 0.05 for the stricter Candid build standard.)
5. Schema markup — GeneralContractor / HomeAndConstructionBusiness / LocalBusiness?
6. Blog/news freshness — last post within 90 days?
7. Review surfacing — Google, Houzz, HomeStars, GuildQuality?
8. Photo provenance and theft protection — watermarks, EXIF stripping?