PWSC / Professional Builder: recommended marketing spend no more than 1.5% of projected revenue, at least half digital

Claim: Professional Builder magazine, via PWSC, recommends "no more than 1.5% of projected revenue on marketing… dedicate at least half of that to digital."

Source: https://www.pwsc.com/local-national-home-builder-marketing-strategy/

Confidence: Single-source.

Translation for KW: a $3M residential GC should be spending $30k–$45k/yr on marketing, with $15k–$22k of that digital. A $1,250 audit is roughly 3% of that floor.