NAHB: two-thirds of US builders generate <$1M in receipts; >60% of NAHB members build 10 or fewer units/yr (median 5)

Claim: Two-thirds of US builders generate under $1M in annual receipts; more than 60% of NAHB members build 10 or fewer units per year (median 5).

Source: PWSC citing NAHB — https://www.pwsc.com/local-national-home-builder-marketing-strategy/

Confidence: Single-source (PWSC summary; NAHB primary not linked).

Implication for Candid: The $1M–$5M target segment is the upper half of the SMB builder distribution. Below $1M, the RULE: Politely decline GC prospects under 5 employees, "just give me leads" framing, active 12-month directory lock-in, or no published projects beyond stock photos disqualifiers kick in — no admin support, no sustained content cadence.