HomeStars.com traffic Sept 2025 (SimilarWeb): ~416,700 monthly visits, 46.21% bounce rate, 14.36% MoM decline; global rank dropped from #100,344 → #108,159 over prior 3 months — vs. own marketing claim of "over half a million homeowners monthly"
Claim: HomeStars.com SimilarWeb snapshot for September 2025:
| Metric | Value |
|---|---|
| Monthly visits | ~416,700 |
| Bounce rate | 46.21% |
| Month-over-month change | −14.36% |
| Global rank trajectory (prior 3 months) | dropped from #100,344 → #108,159 |
Source: SimilarWeb homestars.com profile, accessed via subagent research. Confidence: Verified (SimilarWeb snapshot; specific traffic numbers are estimates, not authoritative).
Contrast — HomeStars's own marketing claim
HomeStars's own public marketing claim, repeated on Angi's 2025 job postings, is that "every month over half a million homeowners visit HomeStars." The SimilarWeb snapshot is ~17% below that claim for Sept 2025, and declining 14% month-over-month.
Historical baseline
HomeStars's 2020 press release claimed 8 million unique homeowners visited in 2019 — implying ~650K/month. The Sept 2025 number (~416K) is roughly 36% below the 2019 implied baseline.
Caveats
- SimilarWeb traffic numbers are model-based estimates, not authoritative analytics. The 416K figure should be cited as "SimilarWeb-estimated", never as an authoritative count.
- 2022/2023 SimilarWeb baseline could not be cleanly established in the research that produced this entry — so the year-over-year traffic decline percentage is anchored only to the Sept 2025 −14.36% MoM and the 2019 implied baseline.
- The 2019-to-2025 comparison is partly apples-to-oranges (different measurement methodology, different platform scope).
Why this matters for Candid use
For client copy, the defensible single line is:
"HomeStars's own marketing claims more than half a million monthly homeowner visitors. Independent traffic estimates (SimilarWeb, September 2025) put the actual figure closer to 417,000 — and declining 14% month-over-month."
Pair with the corporate financials at Angi Inc. financials: FY2025 revenue $1,030.5M (down ~13% YoY for 2nd straight year); Q1 2026 Network Revenue collapsed 56% YoY on "homeowner choice" implementation and the Canadian restructuring at HomeStars Canadian restructuring Sept 10, 2024: "significant portion" of workforce laid off; FY2025 10-K confirms transition to "more profitable self-serve platform" for the fuller declining-platform picture.