GC fears about their own digital presence — negative reviews, photo theft, lead-form spam, pricing transparency

Underdiscussed lever: the prospect's own fears about going online include:

• Negative reviews they can't remove (HomeStars, Google).
• Photo theft by competitors — project photos posted publicly get reused in other firms' galleries.
• Lead-form spam — forms attract more bots than buyers.
• Pricing transparency anxiety — many GCs deliberately don't publish ranges, fearing competitors will undercut on bid day.

Confidence: Single-source (Candid editorial pattern recognition from field calls).

Use: the Candid audit deliverable should include a "watermark + EXIF strip + DMCA template" mini-section addressing photo theft directly. Most GC sites have no protection in place.