B&J case study — visual assets needed, confidentiality unknowns, method appendix

Visual assets needed

[Our observation throughout this section.]

For the case study layout, candidate screenshots in priority order:

1. Homepage — the brand-defining surface
2. An agriculture vertical page with its OEM crosswalk and decision framework — shows depth and craft
3. A /resources/ long-form article (recommend coloured-diesel-and-ontario-law or tssa-mobile-fueling-licence-2026) — shows editorial voice and regulatory-citation discipline
4. A /locations/ city page (recommend /locations/london or /locations/waterloo) — shows local-business depth
5. A future Manifold widget (the "What's in a litre" tax-stack card) — shows the data-platform layer

Mobile and desktop captures of each. Plus:

• B&J logo files [Available in project — see BOUCHERJONES_AD.pdf for the current brand mark]
• Brand colour reference [Available in repo globals.css @theme block — needs to be exported]
• Architecture diagram showing marketing site / CRM / Manifold / lubricants catalog as one platform with shared design system [To be created]

Confidentiality and approval

[All Unknown — these are conversations that need to happen with Michael.]

• What's off-limits (pricing, customer names, specific revenue figures)? [Unknown]
• Who at B&J approves the published case study? [Likely Michael DeLeye, but to be confirmed]
• Comfortable being the first published case study on candidcreative.ca? [Unknown]

The method appendix (for the bottom of the case study page)

What we can honestly say we measured and how:

What we explicitly did not measure (and should disclose):

• Lighthouse / Core Web Vitals — pending
• Operational deltas (quote turnaround, hours saved, spreadsheets eliminated) — pending, because the CRM tools that would change these workflows are not yet shipped
• Lead volume / revenue / business outcomes — pending, because the site has not had a production cutover from WordPress