B&J — source documents in the project knowledge base (so the KB knows what is and is not ingested here)

Verified primary sources in the project knowledge:

• crm_project_plan.docx — CRM scope, data model, three-phase delegation framework
• BoucherJones_MarketingSite_TechStack.docx — marketing site tech stack (partially superseded; see B&J marketing site stack (bj-next, dev URL bjweb.candidcreative.ca) — VERIFIED LIVE STACK)
• BJ_Phase2_Proposal_v2.docx — Phase 2 marketing site proposal with 30/90/180-day ranking projections
• BoucherJones_CMO_Agreement_Final.docx — fractional CMO engagement scope [Not read in detail for this v1 dump — flag for v2 enrichment]
• Boucher_and_Jones_Fuels__Capability_Reference_Guide_for_Fuel_Marketing_and_Distribution_Operations.md — full capability vocabulary for the industry
• capability-audit-content.json — Capability Audit tool content
• Davis_and_McCauley_Fuels_to_Boucher_and_Jones_Fuels__Digital_Transition_Audit.md — D&M transition strategy
• Boucher_and_Jones_Fuels__Pre-Launch_Site_Audit_and_Migration_Analysis.md — the gold-mine audit (most comprehensive source on what is strong about the new site)
• Manifold-* (5 documents) — Manifold data platform roadmap and product brief
• Boucher_and_Jones_Fuels__Buyer_Persona_and_Decision-Journey_Research_for_Website_Rebuild.md — persona research
• 6+ foundation research documents (agriculture, fleet/commercial, lubricants, propane variants, DEF, geographic)
• Competitive_Marketing_Analysis_and_Recommendations_for_Boucher__Jones.pdf — competitive landscape
• Boucher__Jones_Marketing_Strategy.pdf — early-stage marketing strategy (pre-rebuild)
• EOS_Vision.pdf — strategic vision document [Not read in detail for this v1 dump — flag for v2 enrichment]