B&J quotes — what is available verbatim, what still needs to be gathered

Verbatim quotes from existing site copy (in B&J voice — available to be cited as the brand speaking)

"Every fuel supplier in the industry has run a tank dry at some point."

From the home-heating run-out FAQ. The pre-launch audit uses this as the canonical example of B&J's voice. [Verified]

"Boucher & Jones Fuels — Diesel, propane, and lubricants across southwestern Ontario"

Homepage title. [Verified]

"Coloured diesel and Ontario law for farmers — a plain-language reference"

Article title. [Verified]

"Petro-Canada Air1 DEF in totes, drums, and jugs across southwestern Ontario. Consumption math by vertical, storage and stability, format ladder."

DEF page meta. [Verified]

Customer/persona quotes (verbatim, sourced)

"I ran out of propane 3 times. The last time I waited 3 days before they refilled. House temp was into the 50 deg range before they refilled."

BBB review of Sparlings Propane, a competitor. Used in the persona research as evidence of the pain point B&J solves. [Verified — buyer persona research]

Quote from Michael DeLeye

[Unknown — needs to be gathered]. No documented direct quote from Michael in the project knowledge. For the case-study validation quote, this needs to come from a conversation with him.

Suggest 2–3 candidate quotes under 15 words each, on themes like:

• Why custom over an industry ERP
• What the platform enables that the WordPress site couldn't
• The value of having a single integrated platform