Manifold data platform — Candid Creative product powering embedded widgets on the B&J site

Critical framing for any case-study writing: Manifold is a separate Candid Creative product with its own brand, its own URL (manifold.candidcreative.ca), and its own roadmap. It is not a B&J asset. The B&J site consumes Manifold via API to power embedded widgets.

This is unusual: most agencies hardcode data into pages. Modeling the data layer as an independent product is itself a craft signal worth surfacing in the case study.

[Verified — Kevin's memory]. Manifold provides endpoints like /api/derived/tax-rates and /api/derived/regulations consumed by B&J site widgets.

Lubricants ingest (verified entity counts)

• 269 products / 41 families / 95 OEM specs / 280 spec-meeting relationships / 470 brand edges / 361 product images
• 946 total entities, 1,443 total relationships

[Verified — Manifold ingestion roadmap v2.1]

Phase 3 features (planned)

• "What's in a litre" diesel tax-stack widget
• Coloured-diesel eligibility explainer
• Furnace oil weekly price band
• Programs widget
• Price seasonality bands
• Cost-of-capital context

See B&J roadmap — what is next (Phase 2 marketing site, CRM phases 1-3, Manifold Phase 3).