B&J live site inventory — page count, IA, what is planned (headline KPI: ~50 pages live vs ~6 before)
Page count
Live (verified, 33+ pages crawled, ~50 published on the dev URL bjweb.candidcreative.ca):
- Top-level:
/,/sitemap,/resources,/locations - Industry verticals + subpages:
/agriculture(+3),/fleet-commercial(+3),/construction(+3),/home-heating(+3) - Cross-vertical products & services:
/coloured-diesel,/propane,/lubricants,/def,/on-site-refuelling,/cardlock,/fuel-cubes - Resources: 12 long-form articles
- Locations: 6 county pages, 15 city pages, 4 deep service-by-city pages
Planned (flagged "coming soon" in sitemap): /clear-diesel, /furnace-oil cross-vertical, /tank-programs, /about, /careers, /privacy, /terms, /accessibility
Old WordPress site (verified, for comparison): 6 pages. A separate legacy .htm subdomain (www.boucherandjones.com) is also still surfacing in Google.
[Verified — pre-launch audit]
Headline number for the spec sheet
~50 pages live vs. ~6 before. ~8× page count increase.
[Verified] — see B&J KPI candidates — every defensible metric, with source and confidence for the full KPI table.
Information architecture
Old site: flat, four service tiles, no hub-and-spoke.
New site: hub-and-spoke. 4 verticals × sub-pages + 8 product/service hubs + 15 city pages + 6 county pages + a resources library. Generated from a build-time sitemap registry with "coming soon" honestly flagged.
[Verified — pre-launch audit]