CHBA "Renovate Right. Renovate Now. RenoMark." Renovation Month campaign — October 2025

Claim: CHBA launched a national "Renovate Right. Renovate Now. RenoMark." Renovation Month campaign in October 2025 to position RenoMark as the consumer's safest path against the renovation underground economy.

Source: chba.ca/2025/10/01/renovation-month-campaign/.

Confidence: Verified.

Why this matters for Candid renovator clients

• The campaign tagline structure ("Renovate Right. Renovate Now. RenoMark.") is the canonical CHBA framing — three short imperatives. Useful as a model for renovator client tagline development, not for direct copying.
• The campaign reframes RenoMark as a consumer-protection signal in a sector where the underground economy is the default. This is the strongest available national positioning for renovator clients and aligns with The Tarion gap: Tarion warranty covers new homes by HCRA-licensed builders, NOT most renovations — RenoMark's 2-year workmanship warranty is the only standardized warranty most Ontario renovation clients will see and BBB Canada 2022 Scamtracker Risk Report (n=1,297): home improvement ranked #1 riskiest scam in Canada; 78.8% susceptibility; $1,900 CAD median loss (+187% YoY).