BuildBook (citing WOMMA): 65% of new home-services business comes from referrals; 92% of consumers trust referrals from people they know

Claim: BuildBook, summarizing industry sources (WOMMA), puts referral and word-of-mouth share of new home-services business at 65% of total revenue. 92% of consumers trust referrals from people they know. Many small builders report 80-100% of revenue from word-of-mouth.

Source: https://buildbook.co/blog/increasing-client-referrals-for-construction-business

Confidence: Single-source (BuildBook citing WOMMA; WOMMA primary attribution older).

Implication: This is the central pillar of the GC sales narrative — referrals are the comfort and the trap. See GCs do not have a lead problem — they have a referral-dependence problem (the 65% comfort and trap).