BBB Canada 2022 Scamtracker Risk Report (n=1,297): home improvement ranked #1 riskiest scam in Canada; 78.8% susceptibility; $1,900 CAD median loss (+187% YoY)
Created 2026-05-24
Claim: The 2022 BBB Scamtracker Canadian Risk Report (released March 6, 2023, n = 1,297 Canadian scam reports) ranked home improvement as the #1 riskiest scam category in Canada in 2022 — up from 4th in 2021.
- Susceptibility rate: 78.8%
- Median loss: $1,900 CAD
- YoY change in median loss: +187.4% (up from $661 CAD in 2021)
- Cryptocurrency ranked 2nd riskiest
Source: BBB Scamtracker Canadian Risk Report, released March 6, 2023.
Confidence: Verified.
Implication for Candid renovator clients
The market context is one of elevated and rising consumer suspicion. For renovator client copy, this means:
- Trust signals do disproportionate work — homeowners arrive with a heightened threat model.
- Specificity and named sources clear the bar; vague claims read as suspicious.
- A verifiable RenoMark designation (linked to the renomark.ca profile, see Rule (renovator client sites): link the RenoMark logo to the contractor's renomark.ca profile AND show "RenoMark Verified 20YY" beside it — the highest-leverage tweaks almost nobody does) is one of the cheapest legitimate-operator signals available.
- Pair RenoMark with a public review count and a current Certificate of Insurance reference; the combination is much stronger than any one signal alone.