A breath of fresh air for dental care.
- branding
- marketing strategy
- logo design
- website design
Challenge
Dental Care Asleep, Kitchener-Waterloo’s leading dental-anesthesiologist practice, faced challenges with an outdated and underperforming website. The site featured dated information and visuals, failing to effectively communicate with patients or reflect the practice’s 30 years of expertise. As the business looked to grow in new directions, there was a clear need to enhance patient communication and streamline the intake process, making it more efficient and accessible.
Solution
Candid stepped in to revitalize Dental Care Asleep’s brand identity, starting with a refreshed logo and the creation of a unique, animated visual identity. This new design approach softened the tone of the practice, making it more approachable for patients with anxiety and children. We redesigned the website to focus on educating patients and alleviating fears or stress associated with dental work. Additionally, we implemented automated referral and intake forms, significantly improving efficiency and freeing up valuable time for the practice’s staff.
