{"id":2142,"slug":"zippia-2023-27-percent-no-website","title":"Zippia 2023 — 27% of US small businesses had no website; 3.5% had no intention","kind":"reference","scope":"business","status":"current","audiences":["kevin","candid-team"],"topics":["smb-website-adoption","digital-presence-work-tiers"],"reference_body":"**Claim:** Per Zippia's 2023 survey, \"**73% of small businesses in the U.S. had a website, as of 2023.** Of the 27% that didn't, **23.5% said they planned to do so in the future, and 3.5% said they had no intention of getting a website at all**.\"\n\n**Source:** Zippia (career/business-stats aggregator).\n\n**Caveat:** Zippia is a secondary aggregator; incentive is traffic/lead generation. Treat as directional.\n\n**Confidence:** Single-source / Industry-consensus on the order of magnitude.\n\n**Why this matters for Candid:** For a meaningful minority of SMBs, Tier 1 (a working website) IS the entire gap. The widget should detect \"no website\" and treat it as a Tier 1 emergency — not a moderate or hard problem. Cross-references [[tier-1-foundational-web-presence]].","rationale_body":null,"metadata":null,"links":{"outgoing":[],"incoming":[{"slug":"research-brief-smb-widget-difficulty-to-work-june-2026","title":"Research brief: SMB widget difficulty-to-work mapping — three tiers of work for three sizes of gap (June 2026)","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"tier-1-foundational-web-presence","title":"Tier 1 — Foundational web presence (SMALL GAP)","kind":"reference","scope":"business","link_type":"depends-on"}]},"created_at":"2026-06-23T20:03:31.937Z","updated_at":"2026-06-23T20:03:31.937Z"}