{"id":1947,"slug":"wix-platform-profile","title":"Wix — founded 2006, Tel Aviv; NASDAQ:WIX; market-share leader among DIY builders","kind":"reference","scope":"business","status":"current","audiences":["kevin","candid-team"],"topics":["page-builders","hosting-platforms"],"reference_body":"**Claim:** Wix was founded in **2006** in Tel Aviv and trades as **NASDAQ: WIX**. It is the market-share leader among DIY hosted website builders.\n\n**Source:** Company filings / industry-consensus.\n\n**Confidence:** Verified.\n\n**Why this matters for Candid:** Wix is the primary subject of the DIY-effectiveness audit — its SEC filings provide the cleanest primary-source admissions about the category (see [[wix-f1-many-users-never-publish-quote-2014]]).","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"wix-f1-many-users-never-publish-quote-2014","title":"Wix Form F-1 (SEC, March 20 2014) — verbatim admission that many registered users never publish a website","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"wix-fy2025-nrr-105-percent-nrr-vs-logo","title":"Wix FY2025 net revenue retention 105% (Q4 earnings call) — NRR is not logo retention","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"wix-35-percent-non-renewal-analyst-not-vendor","title":"Wix \"over 35% of paid users don't renew for a second year\" — NOT a Wix disclosure; analyst (Mick Weinstein, 2014) interpretation","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"wix-304m-registered-vs-6m-paid-2025-conversion-2-percent","title":"Wix end-2025 — 304M registered users, 6.11M premium subscriptions (~2% paid conversion); ~8–8.5M live sites (BuiltWith)","kind":"reference","scope":"business","link_type":"relates-to"}],"incoming":[{"slug":"research-brief-diy-page-builder-effectiveness-longevity-june-2026","title":"Research brief: effectiveness and longevity of DIY / page-builder websites for SMBs (June 2026)","kind":"reference","scope":"business","link_type":"relates-to"}]},"created_at":"2026-06-23T12:08:39.201Z","updated_at":"2026-06-23T12:08:39.201Z"}