{"id":1950,"slug":"weebly-discontinuation-pattern","title":"Weebly — acquired by Square 2018 for ~$365M; mobile app removed Dec 1 2025; users nudged to Square Online","kind":"reference","scope":"business","status":"current","audiences":["kevin","smb-owner","candid-team"],"topics":["platform-lock-in","migration-mechanics","page-builders"],"reference_body":"**Claim:** **Weebly** was acquired by **Square (Block) in 2018 for approximately $365M**. It is now in maintenance mode: the **mobile app was removed from app stores on December 1, 2025**, and users are being nudged toward **Square Online**.\n\n**Source:** Square / Block communications; industry-consensus.\n\n**Confidence:** Verified / Industry-consensus.\n\n**Why this matters for Candid:** Weebly is the canonical worked example of platform-discontinuation risk for hosted-builder customers. Pair with [[weebly-wind-down-square-2025-evidence]] for the user-impact detail and [[platform-discontinuation-historical-pattern]] for the historical analogues.","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"weebly-wind-down-square-2025-evidence","title":"Weebly wind-down under Square (2025) — frozen features, removed mobile app, users report 100s of hours of manual re-entry","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"platform-discontinuation-historical-pattern","title":"Platform-discontinuation historical analogues — Apple iWeb (2011), Adobe Muse (2020), AppDrag (2025)","kind":"reference","scope":"business","link_type":"relates-to"}],"incoming":[{"slug":"research-brief-diy-page-builder-effectiveness-longevity-june-2026","title":"Research brief: effectiveness and longevity of DIY / page-builder websites for SMBs (June 2026)","kind":"reference","scope":"business","link_type":"relates-to"}]},"created_at":"2026-06-23T12:08:39.231Z","updated_at":"2026-06-23T12:08:39.231Z"}