{"id":131,"slug":"web-migrations-can-succeed-with-discipline","title":"Counter-example: well-planned migrations can produce 3-5× traffic gains (BrightEdge / Numen case studies)","kind":"reference","scope":"business","status":"current","audiences":["claude-code","candid-team"],"topics":["migration-mechanics"],"reference_body":"**Claim:** Documented case studies show **3× and 5× traffic gains** when migration is executed with: complete 301 redirect mapping, content preservation, pre-launch redirect testing, and post-launch monitoring.\n\n**Sources:** BrightEdge migration case studies; Numen Technology 2024-2025 case studies.\n\n**Confidence:** Industry-consensus (vendor-published; specific named cases).\n\n**Why this counter-evidence matters:** It defangs the strongest objection to migration (\"migrations always fail\"). They don't — well-planned ones produce gains. The honest framing is: **migration is expensive and risky by default, but the risk is recoverable with discipline**. Use to make the \"we charge for the discipline\" argument when pricing migration engagements.","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"sej-892-migrations-523-day-recovery","title":"Search Engine Journal (Jan 2025): 523-day average recovery from domain migration (n=892); 17% never recover by 1,000 days","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"coalition-tech-bigcommerce-28k-to-13.4k-keywords","title":"Coalition Tech \"Client ABC\" BigCommerce migration: 28,000 → 13,400 ranking keywords in 10 months","kind":"reference","scope":"business","link_type":"relates-to"}],"incoming":[{"slug":"research-brief-owning-your-stack","title":"Research brief: Owning your stack — why agency-managed platforms cost more than they save (piece 4 of 15)","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"research-brief-wp-migration-playbook","title":"Research brief: The Candid Creative WordPress Migration Playbook (piece 19)","kind":"reference","scope":"business","link_type":"relates-to"}]},"created_at":"2026-05-22T19:17:26.868Z","updated_at":"2026-05-22T19:17:26.868Z"}