{"id":2050,"slug":"web-almanac-2025-cwv-pass-rate","title":"2025 Web Almanac — only 48% mobile / 56% desktop origins pass all 3 CWVs","kind":"reference","scope":"business","status":"current","audiences":["kevin","candid-team"],"topics":["website-credibility-and-speed"],"reference_body":"**Claim:** Per the 2025 Web Almanac (HTTP Archive, July 2025 CrUX), only **48% of mobile origins and 56% of desktop origins pass all three Core Web Vitals**, and LCP (loading) is the most-failed metric. More than half the mobile web fails — so a genuinely fast site is still a differentiator on the conversion margin.\n\n**Source:** HTTP Archive Web Almanac 2025 (independent / non-vendor).\n\n**Confidence:** Verified.\n\n**Why this matters for Candid:** Even though speed is not a ranking lever, the absolute pass rate is low enough that a fast site materially differentiates conversion. This is the case for Tier 1 redesign work even in markets that look \"settled.\"","rationale_body":null,"metadata":null,"links":{"outgoing":[],"incoming":[{"slug":"research-brief-smb-widget-difficulty-to-work-june-2026","title":"Research brief: SMB widget difficulty-to-work mapping — three tiers of work for three sizes of gap (June 2026)","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"tier-1-foundational-web-presence","title":"Tier 1 — Foundational web presence (SMALL GAP)","kind":"reference","scope":"business","link_type":"depends-on"}]},"created_at":"2026-06-23T19:16:02.679Z","updated_at":"2026-06-23T19:16:02.679Z"}