{"id":1559,"slug":"vow-terms-of-use-bona-fide-non-commercial-mls-ownership","title":"VOW Terms of Use — registrant must acknowledge relationship + bona fide interest + personal non-commercial use + MLS ownership/copyright; no redistribution/sublicense (PropTx Rules, primary)","kind":"reference","scope":"business","status":"current","audiences":["kevin","candid-team"],"topics":["mls-data-licensing"],"reference_body":"**Claim.** VOW Terms of Use require the registrant to: (i) acknowledge the broker-consumer relationship; (ii) bona fide interest in purchase/sale; (iii) restrict data to personal, non-commercial use; (iv) not copy, redistribute, retransmit, or otherwise use the data except in connection with consideration of a property; (v) not display, post, disseminate, distribute, publish, broadcast, transfer, sell or sublicense any Listing Information; (vi) acknowledge the MLS's ownership of and copyright in the MLS database.\n\n**Quote.**\n> \"Will not copy, redistribute, retransmit, or otherwise use any of the data… except in connection with the Consumer's consideration of the purchase or sale of an individual property.\"\n> \"Will not, directly or indirectly, display, post, disseminate, distribute, publish, broadcast, transfer, sell or sublicense any Listing Information to another individual or entity.\"\n\n**Source.** PropTx Rules (primary PDF), accessed 2026-06-21. Cross-corroborated by NAR VOW policy and CVR MLS / Realcomp model rules.\n\n**Confidence.** Verified — primary.\n\n**Caveats.** Operative VOW Terms vary slightly board-to-board; use the actual PropTx Rules PDF and the specific board's Terms of Use when building.\n\n**Implication / use.** The hard-edged VOW boundary. Anything resembling redistribution, aggregation, sublicensing, or commercial use by the consumer is barred.","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"research-brief-mls-data-inside-the-box-ontario-june-2026","title":"Research notes (capture-layer): inside the MLS box — what an Ontario member agent's account exposes, what goes unused, and what they're licensed to do with it (June 2026)","kind":"research-notes","scope":"business","link_type":"depends-on"}],"incoming":[{"slug":"research-brief-mls-data-inside-the-box-ontario-june-2026","title":"Research notes (capture-layer): inside the MLS box — what an Ontario member agent's account exposes, what goes unused, and what they're licensed to do with it (June 2026)","kind":"research-notes","scope":"business","link_type":"relates-to"},{"slug":"vow-password-protected-historical-sold-deeper-layer","title":"VOW (Virtual Office Website) — password-protected, requires established broker-consumer relationship, carries the deeper historical/sold/off-market layer","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"member-may-use-mls-cma-broker-selected-comps-permitted","title":"Even where MLS prohibits *displaying* sold/expired/withdrawn/pending data, broker-selected comparables for a CMA are permitted (\"both on a VOW and in the office\")","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"seller-opt-outs-vow-forces-idx-aggregator","title":"Seller opt-outs propagate — opting a listing out of VOW forces opt-out of IDX/aggregators too; sellers can disable AVMs and blogging","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"avp-derivative-rights-scoped-to-vow","title":"AVP (Affiliated VOW Partner) — rights are *derivative* of the member's and scoped to operating that member's VOW (PropTx Rules Art. 8; NAR VOW; CVR MLS)","kind":"reference","scope":"business","link_type":"relates-to"}]},"created_at":"2026-06-21T10:47:49.157Z","updated_at":"2026-06-21T10:47:49.157Z"}