{"id":1515,"slug":"vow-password-protected-historical-sold-deeper-layer","title":"VOW (Virtual Office Website) — password-protected, requires established broker-consumer relationship, carries the deeper historical/sold/off-market layer","kind":"reference","scope":"business","status":"current","audiences":["kevin","candid-team"],"topics":["real-estate-mls","mls-data-licensing"],"reference_body":"**Claim.** VOW = password-protected; requires an established broker-consumer relationship before any search; carries the deeper historical/sold/off-market layer that IDX does not.\n\n**Source.** CREA; NAR VOW policy; PropTx Rules (primary), accessed 2026-06-21.\n\n**Confidence.** Verified / industry-consensus.\n\n**Caveats.** \"Established broker-consumer relationship\" is the contractual hook; what counts varies by jurisdiction and board.\n\n**Implication / use.** The middle tier in the (i) See / (ii) Display / (iii) Build framework. The VOW is the lawful \"deeper than IDX\" channel for member-mediated consumer use.","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"research-brief-mls-data-inside-the-box-ontario-june-2026","title":"Research notes (capture-layer): inside the MLS box — what an Ontario member agent's account exposes, what goes unused, and what they're licensed to do with it (June 2026)","kind":"research-notes","scope":"business","link_type":"depends-on"},{"slug":"vow-terms-of-use-bona-fide-non-commercial-mls-ownership","title":"VOW Terms of Use — registrant must acknowledge relationship + bona fide interest + personal non-commercial use + MLS ownership/copyright; no redistribution/sublicense (PropTx Rules, primary)","kind":"reference","scope":"business","link_type":"relates-to"}],"incoming":[{"slug":"research-brief-mls-data-inside-the-box-ontario-june-2026","title":"Research notes (capture-layer): inside the MLS box — what an Ontario member agent's account exposes, what goes unused, and what they're licensed to do with it (June 2026)","kind":"research-notes","scope":"business","link_type":"relates-to"},{"slug":"rule-treat-mls-data-access-as-contract-not-login","title":"Rule: treat MLS data access as a contract (DLA / AUA / VOW Terms / IDX policy), not just a login","kind":"rule","scope":"business","link_type":"depends-on"},{"slug":"nar-vow-3-year-minimum-sold-data","title":"NAR VOW policy — minimum of 3 years of sold data required in IDX/VOW feeds","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"back-office-feed-deepest-not-public","title":"Back-office feed — deepest tier, powers CRM / listing / document management; must not be public; requires broker consent","kind":"reference","scope":"business","link_type":"relates-to"}]},"created_at":"2026-06-21T10:45:32.926Z","updated_at":"2026-06-21T10:45:32.926Z"}