{"id":2079,"slug":"verbal-plus-numeric-still-inflates","title":"Caveat — even verbal+numeric pairing can inflate risk perception","kind":"reference","scope":"business","status":"current","audiences":["kevin","candid-team"],"topics":["verbal-label-misinterpretation"],"reference_body":"**Claim:** Even COMBINED verbal+numeric formats can still inflate perception relative to numbers alone. A Carrigan/Knapp RCT of EMA recommendations found combining the five EU verbal terms with numerical frequency bands \"resulted in significantly increased perceived risks.\"\n\n**Source:** Carrigan/Knapp RCT of EMA recommendations.\n\n**Confidence:** Single-source.\n\n**Why this matters for Candid:** The visual + driver anchor matters as much as any number. The widget should not just add numbers to words — it should add VISUAL POSITION + INPUT DRIVERS to words.","rationale_body":null,"metadata":null,"links":{"outgoing":[],"incoming":[{"slug":"research-brief-smb-widget-presenting-tiers-june-2026","title":"Research brief: SMB widget presentation layer — tiered results without overclaiming (June 2026)","kind":"reference","scope":"business","link_type":"relates-to"}]},"created_at":"2026-06-23T19:16:03.448Z","updated_at":"2026-06-23T19:16:03.448Z"}