{"id":190,"slug":"venture-harbour-multi-step-300pct-lift","title":"Venture Harbour: multi-step forms up to 300% better than single-page — correctly attributed (NOT CXL/ConversionXL)","kind":"reference","scope":"business","status":"current","audiences":["claude-code","candid-team"],"topics":["forms-conversion"],"reference_body":"**Claim:** \"Multi-step lead forms can convert up to **300% better** than single-page forms.\" — Venture Harbour (Marcus Taylor), updated April 4, 2026.\n\n**Source:** <https://ventureharbour.com/multi-step-lead-forms-get-300-conversions/>\n\n**Confidence:** Verified (Venture Harbour's own portfolio testing).\n\n**Important correction:** This 300% figure is **widely misattributed across vendor blogs to \"ConversionXL\" or \"CXL\" research**. The correct primary attribution is Venture Harbour's own portfolio testing. If a piece of Candid writing cites the 300% figure, attribute it to Venture Harbour, **not CXL**.\n\nThis is another instance of [[rule-cite-with-named-source-and-url]] — the discipline of finding the original source catches the recycled mis-attribution. See [[mediafly-2022-interactive-engagement-caveat]] for the canonical \"stat that travels far from its source\" example from brief 2.","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"formstack-multi-step-13-9-vs-4-5-pct-2014","title":"Formstack 2014: multi-step forms 13.9% vs 4.5% single-step (n=450k+ accounts) — directional, not RCT","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"rule-cite-with-named-source-and-url","title":"RULE: Every non-trivial claim carries a named source with author/institution + date + URL. Confidence flag honest.","kind":"rule","scope":"business","link_type":"relates-to"}],"incoming":[{"slug":"rule-keep-short-forms-single-step","title":"RULE: Forms under ~7 fields stay single-step. Multi-step only when total fields cross the threshold.","kind":"rule","scope":"business","link_type":"depends-on"},{"slug":"research-brief-ia-multi-vertical-service-business","title":"Research brief: Information architecture for service businesses with multiple verticals (piece 6 of 15)","kind":"reference","scope":"business","link_type":"relates-to"}]},"created_at":"2026-05-22T19:40:49.069Z","updated_at":"2026-05-22T19:40:49.069Z"}