{"id":2119,"slug":"tier-3-moderate-verticals","title":"Vertical Tier 3 — Moderate (Healthcare, Retail, Restaurants)","kind":"reference","scope":"business","status":"current","audiences":["kevin","candid-team"],"topics":["vertical-competitive-tiers"],"reference_body":"**Verticals:** General healthcare/physio/clinics, Retail & local e-commerce, Restaurants/cafes/hospitality.\n\n**Why moderate:**\n\n- **Restaurants:** review-saturated (227+ entry-level reviews per Local Falcon for breakfast restaurants) but content-unsophisticated. Low CPC ($2.05). Mixed difficulty axis — opening on content/SEO; barrier on reviews.\n- **Retail:** crushed by Amazon nationally, winnable locally for local e-commerce.\n- **Healthcare:** general (non-cosmetic) physio/clinic — moderate CPC ($5/Physicians), more openings than dental.\n\n**Confidence:** Industry-consensus.","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"wordstream-2025-cpc-benchmarks","title":"WordStream/LocaliQ 2025 — Attorneys $8.58, Dentists $7.85, Restaurants $2.05 (vendor)","kind":"reference","scope":"business","link_type":"depends-on"},{"slug":"local-falcon-2025-review-bars-by-category","title":"Local Falcon 2025 — 50M results: review bar to rank in 3-pack by category","kind":"reference","scope":"business","link_type":"depends-on"}],"incoming":[{"slug":"research-brief-smb-widget-vertical-difficulty-june-2026","title":"Research brief: SMB widget vertical difficulty — two-axis tiering by industry (June 2026)","kind":"reference","scope":"business","link_type":"depends-on"}]},"created_at":"2026-06-23T19:16:04.825Z","updated_at":"2026-06-23T19:16:04.825Z"}