{"id":1960,"slug":"smb-saas-monthly-churn-3-to-7-percent","title":"SMB-focused SaaS churn benchmark — 3–7% monthly logo churn (≈31–58% annually); DIY builders fit this reference class","kind":"reference","scope":"business","status":"current","audiences":["kevin","candid-team"],"topics":["page-builders","customer-retention"],"reference_body":"**Claim:** SMB-focused SaaS generally runs **3–7% monthly logo churn** (≈31–58% annually) per multiple SaaS-benchmark compilations.\n\n**Source:** SaaS-benchmark compilations (multi-source); 2025 Recurly Churn Report (see [[recurly-2025-saas-median-churn-3-5-percent]]).\n\n**Confidence:** Industry-consensus (analogous category, not direct measurement of DIY builders specifically).\n\n**Why this matters for Candid:** This is the **independent comparator** to set against vendor-cited retention figures ([[godaddy-fy2025-retention-85-percent-quarantined]], [[wix-fy2025-nrr-105-percent-nrr-vs-logo]]). DIY builders are SMB self-serve SaaS — the high end of this range is the more plausible reference class than enterprise retention. Pair with the Verisign domain-renewal proxy ([[com-net-domain-renewal-75-percent-q4-2025-verisign]]) for triangulation.","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"recurly-2025-saas-median-churn-3-5-percent","title":"2025 Recurly Churn Report — median B2B SaaS annual churn 3.5% (2.6% voluntary, 0.8% involuntary); SMB 3–7% monthly; consumer 6.5–8%","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"com-net-domain-renewal-75-percent-q4-2025-verisign","title":".com/.net domain renewal — preliminary 75.0% Q4 2025 (final 75.4% Q3 2025); low-to-mid-70s since 2004","kind":"reference","scope":"business","link_type":"relates-to"}],"incoming":[{"slug":"research-brief-diy-page-builder-effectiveness-longevity-june-2026","title":"Research brief: effectiveness and longevity of DIY / page-builder websites for SMBs (June 2026)","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"godaddy-fy2025-retention-85-percent-quarantined","title":"GoDaddy FY2025 10-K — ~85% customer retention (84% in 2024 due to divestitures); 90% for >3-year cohort","kind":"reference","scope":"business","link_type":"relates-to"}]},"created_at":"2026-06-23T12:08:39.307Z","updated_at":"2026-06-23T12:08:39.307Z"}