{"id":1217,"slug":"sge-google-io-may-10-2023-ai-overviews-us-may-14-2024","title":"Search Generative Experience (SGE) announced at Google I/O May 10, 2023 (Labs opt-in); rebranded and launched as AI Overviews in the US on May 14, 2024 — on by default for some queries","kind":"reference","scope":"business","status":"current","audiences":["kevin","smb-owner","candid-team"],"topics":["ai-search-citations","ai-mode","serp-features"],"reference_body":"**Claim:** Search Generative Experience was announced at **Google I/O May 10, 2023** as a **Labs opt-in**. It was rebranded and launched as **AI Overviews in the US on May 14, 2024**, **on by default** (no opt-in) for some queries.\n\n**Source:** Google I/O 2023 keynote; Google blog announcement May 14, 2024.\n\n**Confidence:** Verified.\n\n**Why this matters for Candid:** The US launch is the global anchor date most industry analysis pivots from. Canadian rollout followed five months later — see [[ai-overviews-canada-full-rollout-oct-28-2024]].","rationale_body":null,"metadata":null,"links":{"outgoing":[],"incoming":[{"slug":"research-brief-businesses-found-on-web-google-smb-june-2026","title":"Research brief: How businesses got found on the web — a then→now timeline (Google-focused, SMB lens, June 2026)","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"ai-overviews-canada-full-rollout-oct-28-2024","title":"AI Overviews full rollout in Canada began the week of October 28, 2024; English, Hindi, Indonesian, Japanese, Portuguese, Spanish supported — French NOT supported at launch","kind":"reference","scope":"business","link_type":"depends-on"},{"slug":"recurring-pattern-google-shifts-early-adopters-win-laggards-lose","title":"The recurring pattern: every major Google shift changed what got surfaced; early adapters captured the new surface, laggards lost the old one — and the pattern is repeating now with AI answers","kind":"reference","scope":"business","link_type":"depends-on"}]},"created_at":"2026-06-18T00:10:55.842Z","updated_at":"2026-06-18T00:10:55.842Z"}