{"id":1285,"slug":"sg-sit-isca-smb-analytics-non-adoption","title":"Singapore SIT / ISCA survey — ~70% of 575 SMEs had not adopted data analytics; many familiar only with spreadsheets","kind":"reference","scope":"business","status":"current","audiences":["kevin","smb-owner","candid-team"],"topics":["data-infrastructure"],"reference_body":"**Claim:** A Singapore SIT/ISCA survey found ~**70% of 575 SMEs had not adopted data analytics**, many familiar only with spreadsheets.\n\n**Source:** expressanalytics.com summary\n\n**Confidence:** Single-source, regional (Singapore).\n\n**Why this matters for Candid:** Directional corroboration of [[techaisle-smb-data-adoption-survey]]; the \"data adoption is low\" finding is not US/North-America-specific.","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"techaisle-smb-data-adoption-survey","title":"Techaisle: ~10% of small businesses (1-99 employees) use analytics; only ~6% \"highly data-driven\"; 54% \"rarely data-driven\"","kind":"reference","scope":"business","link_type":"relates-to"}],"incoming":[{"slug":"research-brief-data-driven-tools-smb-june-2026","title":"Research brief: live data and data-driven tools for SMBs — when it's an edge, when it's overkill (June 2026)","kind":"reference","scope":"business","link_type":"relates-to"}]},"created_at":"2026-06-20T16:57:38.926Z","updated_at":"2026-06-20T16:57:38.926Z"}