{"id":2114,"slug":"semrush-cpc-20x-spread","title":"Semrush 2024 — average $4.18 CPC; \"differ by as much as 20X\"; Handyman $19.78 top","kind":"reference","scope":"business","status":"current","audiences":["kevin","candid-team"],"topics":["vertical-cpc-benchmarks"],"reference_body":"**Claim:** Semrush / Digital Position 2024 Google Ads CPC Benchmarks (3.6M keywords, 66 categories): average US CPC $4.18; \"CPCs can differ by as much as 20X.\" **Handyman Services topped at $19.78**; Colleges/Universities $9.13; Air Charter $1.76 (low intent despite niche).\n\nSemrush CPC Map (2019-2020, via MarketingCharts): Insurance highest at **$18.57**; Online Education $14.04; Marketing/Advertising $7.40; Legal $6.97. Electronics lowest at $0.83.\n\n**Source:** Semrush (SEO/PPC SaaS vendor).\n\n**Caveat:** Vendor. Quarantined.\n\n**Confidence:** Single-source / Industry-consensus (corroborates [[wordstream-2025-cpc-benchmarks]] direction).","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"semrush-2019-2020-insurance-18-cpc","title":"Semrush CPC Map 2019-2020 — Insurance $18.57, Online Education $14.04, Legal $6.97","kind":"reference","scope":"business","link_type":"relates-to"}],"incoming":[{"slug":"research-brief-smb-widget-vertical-difficulty-june-2026","title":"Research brief: SMB widget vertical difficulty — two-axis tiering by industry (June 2026)","kind":"reference","scope":"business","link_type":"relates-to"}]},"created_at":"2026-06-23T19:16:04.800Z","updated_at":"2026-06-23T19:16:04.800Z"}