{"id":2126,"slug":"rule-vendor-data-as-vendor-estimate-with-range","title":"Rule — Show vendor-derived figures as ranges with vendor-source label","kind":"rule","scope":"business","status":"current","audiences":["kevin","candid-team"],"topics":["vertical-cpc-benchmarks","category-review-norms"],"reference_body":"**Rule:** Vendor-sourced figures (CPC bands, review bars, ranking-factor weights) display as RANGES with confidence + vendor-source label.\n\n**Why:** All cross-vertical quantitative data is vendor-derived ([[caveats-vendor-quarantine-vertical-difficulty]]). Disclosing this honestly is itself a trust signal (per [[earned-tier-credibility-mechanism]] in sister brief [[research-brief-smb-widget-presenting-tiers-june-2026]]).\n\n**How to apply:** Display copy — \"Plumbers typically need ~200-265 Google reviews to rank in the top 3 locally (vendor estimate, Local Falcon; varies 1.5-2x by city).\"","rationale_body":null,"metadata":null,"links":{"outgoing":[],"incoming":[{"slug":"research-brief-smb-widget-vertical-difficulty-june-2026","title":"Research brief: SMB widget vertical difficulty — two-axis tiering by industry (June 2026)","kind":"reference","scope":"business","link_type":"depends-on"}]},"created_at":"2026-06-23T19:16:04.864Z","updated_at":"2026-06-23T19:16:04.864Z"}