{"id":962,"slug":"rule-renomark-link-to-profile-and-show-year","title":"Rule (renovator client sites): link the RenoMark logo to the contractor's renomark.ca profile AND show \"RenoMark Verified 20YY\" beside it — the highest-leverage tweaks almost nobody does","kind":"rule","scope":"business","status":"current","audiences":["kevin","claude-code","smb-owner","candid-team"],"topics":["agency-methodology","trust-signals","renomark","home-renovation-vertical"],"reference_body":"On renovator client websites:\n\n1. The **RenoMark logo links to the contractor's own profile page on renomark.ca** (not the company homepage, not an inert image).\n2. Beside or beneath the logo, display **visible text in the affiliations strip**: *\"RenoMark Verified 2026\"* (current year). Update every January after renewal.\n\n**Why:** the 12-site Ontario sample (see [[renomark-site-display-12-ontario-sample-findings]]) found that **most logos do not link** and **year/member number are almost never shown** — only **McCarty Squared** does either. These two changes turn the credential from an unverifiable graphic into a **one-click-verifiable claim** with a current-year tag. The verification cost on the reviewer's side drops to one click; the misrepresentation surface drops to zero. Together, the two tweaks are the cheapest meaningful credibility lift available on a renovator site.\n\n**How to apply:**\n\n- Footer affiliations strip layout: `[WRHBA logo] [RenoMark logo + \"Verified 20YY\" text] [BBB rating] [HomeStars stars] [Houzz badge]`. Equal logo heights, year text in 12-14px alongside the RenoMark mark.\n- The RenoMark profile URL pattern is `renomark.ca/find-a-renovator/[city]/[company-slug]/` — confirm the actual URL by searching renomark.ca for the contractor.\n- Year text is **plain text in the HTML** — not embedded in the image — so it's machine-readable, AI-citable, and easy to update.\n- This rule is the **single most actionable lift** flagged in the 12-site sampling; surface it first in any renovator client audit.","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"renomark-site-display-12-ontario-sample-findings","title":"RenoMark display patterns across 12 Ontario renovator sites (sampled 2026-05-24): logo almost always in footer; year + member number almost never shown; logos almost never link to profile","kind":"reference","scope":"business","link_type":"depends-on"}],"incoming":[{"slug":"research-brief-renomark-credentialing-program","title":"Research brief: RenoMark — the CHBA renovation contractor recognition program, with marketing implications for Ontario renovators (May 24, 2026)","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"renomark-site-display-12-ontario-sample-findings","title":"RenoMark display patterns across 12 Ontario renovator sites (sampled 2026-05-24): logo almost always in footer; year + member number almost never shown; logos almost never link to profile","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"rule-hba-current-year-award-badge-archive-past-year","title":"Rule (Ontario builder/renovator sites): display the current-year award badge prominently; archive past-year badges (dated) on the Awards or About page once the next year's program closes","kind":"rule","scope":"business","link_type":"relates-to"},{"slug":"rule-contractor-own-trust-signals-not-rent-them","title":"Rule: a contractor's trust signals should be OWNED (regulator credentials, GBP reviews, owned site, GuildQuality, named case studies) — not RENTED from a directory platform (HomeStars, Houzz Pro, Angi, BBB Accreditation subscription)","kind":"rule","scope":"business","link_type":"relates-to"},{"slug":"rule-contractor-display-regulator-credentials-with-portable-links","title":"Rule: display regulator credentials with PORTABLE LINKS to authoritative registries (hcraontario.ca, tarion.com, renomark.ca, ohba.ca, wrhba.com, cca-acc.com, ihsa.ca) — never as inert images, never bundled inside a platform-branded badge","kind":"rule","scope":"business","link_type":"relates-to"}]},"created_at":"2026-05-24T15:35:46.127Z","updated_at":"2026-05-24T15:35:46.127Z"}