{"id":960,"slug":"rule-renomark-footer-affiliations-pattern","title":"Rule (renovator client sites): display RenoMark in the footer affiliations strip with equal visual weight to local HBA, BBB, HomeStars, Houzz","kind":"rule","scope":"business","status":"current","audiences":["kevin","claude-code","smb-owner","candid-team"],"topics":["agency-methodology","trust-signals","renomark","home-renovation-vertical"],"reference_body":"On renovator client websites, display the RenoMark logo in the **footer affiliations strip on every page**, left-aligned with — in order — the local HBA logo (WRHBA / BILD / GOHBA / LHBA), BBB rating, HomeStars badge, Houzz badge, and any held BILD/OHBA/CHBA award badges. **Equal visual weight**. No single logo dominates.\n\n**Why:** the 12-site Ontario sample (see [[renomark-site-display-12-ontario-sample-findings]]) shows footer placement is the established convention readers recognize. Equal-weight treatment matches how Ontario homeowners actually evaluate credentials — as a stack of complementary signals, not as a hierarchy. Reviews and awards do disproportionate work on top of the credentials floor (see [[clever-real-estate-2024-contractor-choice-rankings]] and [[homestars-2021-reno-report-98pct-read-reviews]]).\n\n**How to apply:**\n\n- One single footer strip per page, persistent across the site.\n- Logos sized identically (height ~28-32px is the typical effective size).\n- Each logo is a link — RenoMark links to the company's renomark.ca profile (see [[rule-renomark-link-to-profile-and-show-year]]); local HBA links to the local HBA member-directory listing.\n- Do **not** position any one logo above-the-fold or in the hero — credentials are floor signals, not lead messaging. Lead with craft, recent projects, and named clients ([[clever-real-estate-2024-contractor-choice-rankings]] ranks reputation 25% and experience 23%).","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"homestars-2021-reno-report-98pct-read-reviews","title":"HomeStars September 2021 Reno Report (n=1,103, Angus Reid Forum): >98% of Canadian homeowners read reviews before making a purchasing decision","kind":"reference","scope":"business","link_type":"depends-on"},{"slug":"clever-real-estate-2024-contractor-choice-rankings","title":"Clever Real Estate 2024 contractor-choice survey (n=1,000 US homeowners, Aug 14–16 2024): reputation 25%, experience 23%, cost 19%, recommendations 13%, availability 11%","kind":"reference","scope":"business","link_type":"depends-on"},{"slug":"renomark-site-display-12-ontario-sample-findings","title":"RenoMark display patterns across 12 Ontario renovator sites (sampled 2026-05-24): logo almost always in footer; year + member number almost never shown; logos almost never link to profile","kind":"reference","scope":"business","link_type":"depends-on"}],"incoming":[{"slug":"research-brief-renomark-credentialing-program","title":"Research brief: RenoMark — the CHBA renovation contractor recognition program, with marketing implications for Ontario renovators (May 24, 2026)","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"renomark-site-display-12-ontario-sample-findings","title":"RenoMark display patterns across 12 Ontario renovator sites (sampled 2026-05-24): logo almost always in footer; year + member number almost never shown; logos almost never link to profile","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"rule-gold-seal-team-bio-post-nominal-with-tooltip","title":"Rule (Tier-2 ICI GC sites): display \"Name, P.Eng., GSC\" post-nominal with a one-line tooltip explaining the credential at grade-8–10 reading level","kind":"rule","scope":"business","link_type":"relates-to"},{"slug":"rule-hba-footer-logo-strip-local-ohba-chba-renomark","title":"Rule (Ontario builder/renovator sites): composite footer logo strip showing local HBA + OHBA + CHBA + RenoMark (where applicable), each linked to the parent organization's website — Pattern A model","kind":"rule","scope":"business","link_type":"relates-to"}]},"created_at":"2026-05-24T15:35:46.117Z","updated_at":"2026-05-24T15:35:46.117Z"}