{"id":961,"slug":"rule-renomark-dedicated-page-with-certificate-image","title":"Rule (renovator client sites): build a dedicated `/renomark` page with the verbatim 10-point Code and the current-year certificate image","kind":"rule","scope":"business","status":"current","audiences":["kevin","claude-code","smb-owner","candid-team"],"topics":["agency-methodology","editorial-discipline","trust-signals","renomark","home-renovation-vertical"],"reference_body":"On renovator client websites, build a dedicated **`/renomark`** page that:\n\n1. Names the **10 Code of Conduct points verbatim** with attribution to **renomark.ca/about-renomark/** ([[renomark-code-of-conduct-10-points-verbatim]]).\n2. Displays the **current-year RenoMark membership certificate as an image** (the McCarty Squared model).\n3. Includes a sentence about the **2-year minimum warranty** and the **$2M minimum liability insurance** the contractor carries (the load-bearing numbers).\n4. Includes a **2–3 sentence Tarion-gap explainer** ([[tarion-vs-renomark-warranty-gap]]).\n5. **Links to the contractor's renomark.ca profile** — see [[rule-renomark-link-to-profile-and-show-year]]. This is the highest-leverage tweak almost nobody else does.\n\n**Why:** the 12-site Ontario sample (see [[renomark-site-display-12-ontario-sample-findings]]) found **McCarty Squared** is the only site in the sample that gives RenoMark this treatment — and it is materially the strongest credential surface in the sample. A dedicated page is what lets the credential **carry verifiable specifics** (year, certificate, the exact 10 points, the Tarion gap context) instead of functioning as an inert logo. Every other signal in the trust stack benefits when this page exists — it's the canonical anchor a reviewer or AI engine can cite.\n\n**How to apply:**\n\n- One page per renovator client. Same URL pattern across clients (`/renomark`) for ease of maintenance.\n- Refresh the certificate image every January after renewal.\n- Source-attribute the 10-point Code with a visible *\"Source: renomark.ca/about-renomark/\"* line — this is the editorial discipline Candid applies elsewhere (see [[research-brief-confidence-sources-dated-claims]]).","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"renomark-code-of-conduct-10-points-verbatim","title":"RenoMark Code of Conduct — 10 points, verbatim (current as of 2026-05-24)","kind":"reference","scope":"business","link_type":"depends-on"},{"slug":"tarion-vs-renomark-warranty-gap","title":"The Tarion gap: Tarion warranty covers new homes by HCRA-licensed builders, NOT most renovations — RenoMark's 2-year workmanship warranty is the only standardized warranty most Ontario renovation clients will see","kind":"reference","scope":"business","link_type":"depends-on"},{"slug":"renomark-site-display-12-ontario-sample-findings","title":"RenoMark display patterns across 12 Ontario renovator sites (sampled 2026-05-24): logo almost always in footer; year + member number almost never shown; logos almost never link to profile","kind":"reference","scope":"business","link_type":"depends-on"}],"incoming":[{"slug":"research-brief-renomark-credentialing-program","title":"Research brief: RenoMark — the CHBA renovation contractor recognition program, with marketing implications for Ontario renovators (May 24, 2026)","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"renomark-site-display-12-ontario-sample-findings","title":"RenoMark display patterns across 12 Ontario renovator sites (sampled 2026-05-24): logo almost always in footer; year + member number almost never shown; logos almost never link to profile","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"rule-gold-seal-dedicated-credentials-page","title":"Rule (Tier-2 ICI GC sites): build a single dedicated /credentials page listing every team credential (P.Eng., GSC, P.GSC, PMP, CET, LEED AP, Red Seal, COR, CHSC) with brief descriptions, no puffery","kind":"rule","scope":"business","link_type":"relates-to"},{"slug":"rule-hba-affiliations-page-with-year-joined-and-schema","title":"Rule (Ontario builder/renovator sites): build a dedicated /affiliations or /memberships page listing each HBA with a one-sentence description AND year joined, marked up with Organization schema + memberOf properties","kind":"rule","scope":"business","link_type":"relates-to"}]},"created_at":"2026-05-24T15:35:46.122Z","updated_at":"2026-05-24T15:35:46.122Z"}