{"id":1981,"slug":"rule-r5-thresholds-that-would-change-the-assessment","title":"R5 — Thresholds that would change the assessment — name the gaps so they can be filled","kind":"rule","scope":"business","status":"current","audiences":["kevin","candid-team"],"topics":["page-builders","editorial-discipline","data-gaps"],"reference_body":"**Rule:** Whenever this brief's findings are cited as fact, name the **specific evidence threshold** that would move \"gap\" / \"Directional\" labels toward \"Verified.\" Until those thresholds are met, hold the relevant claims as gaps.\n\n**Why:** The category's evidence base is thin on three specific items: (i) launch/completion rate ([[diy-platform-launch-rate-data-gap]]), (ii) DIY-segmented churn (no vendor discloses; only [[wix-35-percent-non-renewal-analyst-not-vendor]] approximates it via analyst interpretation), (iii) DIY-segmented outcome data ([[diy-platform-outcomes-data-gap]]).\n\n**How to apply:** An independent, survivorship-corrected study of any of the three would change the assessment. Treat any vendor or aggregator claim that purports to answer one of these as quarantined until methodology is verified.","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"wix-35-percent-non-renewal-analyst-not-vendor","title":"Wix \"over 35% of paid users don't renew for a second year\" — NOT a Wix disclosure; analyst (Mick Weinstein, 2014) interpretation","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"diy-platform-launch-rate-data-gap","title":"DIY-platform launch / completion rate — no independent, survivorship-corrected figure exists","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"diy-platform-outcomes-data-gap","title":"DIY-platform outcome data (leads / sales / conversions) — essentially nonexistent in independent literature","kind":"reference","scope":"business","link_type":"relates-to"}],"incoming":[{"slug":"research-brief-diy-page-builder-effectiveness-longevity-june-2026","title":"Research brief: effectiveness and longevity of DIY / page-builder websites for SMBs (June 2026)","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"diy-platform-outcomes-data-gap","title":"DIY-platform outcome data (leads / sales / conversions) — essentially nonexistent in independent literature","kind":"reference","scope":"business","link_type":"relates-to"}]},"created_at":"2026-06-23T12:08:39.416Z","updated_at":"2026-06-23T12:08:39.416Z"}