{"id":1977,"slug":"rule-r1-always-state-which-live-you-mean","title":"R1 — Always state which \"live\" you mean (subscription active / domain resolving / content updated)","kind":"rule","scope":"business","status":"current","audiences":["kevin","candid-team"],"topics":["page-builders","longevity-architecture","editorial-discipline"],"reference_body":"**Rule:** Default to reporting all three definitions of \"live\" separately. Never let \"subscription active\" imply \"site works.\" Never let \"domain resolving\" imply \"site is being maintained.\"\n\n**Why:** The three definitions diverge — see [[three-success-definitions-diy-builders-2026]]. Conflation is the single most common error in vendor marketing and in anti-DIY agency content.\n\n**How to apply:** Any Candid client-facing piece referencing DIY-builder longevity must name the definition. Use [[com-net-domain-renewal-75-percent-q4-2025-verisign]] for definition (b); pair vendor retention figures with the survivor-only caveat ([[rule-r2-quarantine-vendor-retention-survivor-only]]).","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"three-success-definitions-diy-builders-2026","title":"Three success definitions for DIY-builder sites — subscription active vs domain resolving vs content updated","kind":"reference","scope":"business","link_type":"relates-to"}],"incoming":[{"slug":"research-brief-diy-page-builder-effectiveness-longevity-june-2026","title":"Research brief: effectiveness and longevity of DIY / page-builder websites for SMBs (June 2026)","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"three-success-definitions-diy-builders-2026","title":"Three success definitions for DIY-builder sites — subscription active vs domain resolving vs content updated","kind":"reference","scope":"business","link_type":"relates-to"}]},"created_at":"2026-06-23T12:08:39.396Z","updated_at":"2026-06-23T12:08:39.396Z"}