{"id":1494,"slug":"rule-prefer-peer-reviewed-vetted-over-vendor-recycled-magnitudes","title":"Rule: prefer peer-reviewed / award-vetted magnitudes (Edelman, NBER, INFORMS) over vendor-recycled figures","kind":"rule","scope":"business","status":"current","audiences":["kevin","smb-owner","candid-team"],"topics":["editorial-discipline","citation-practices"],"reference_body":"**Rule.** When a magnitude figure is available in both a peer-reviewed / award-vetted source and a vendor-recycled secondary form, cite the former — even when the secondary is more rhetorically convenient.\n\n**Why.** Award-vetted sources ([[american-airlines-yield-management-edelman-1992]]) and primary academic sources ([[nber-wp-29840-invisible-primes-fintech-altdata-2022]], [[stigler-1961-economics-of-information-price-dispersion]], [[akerlof-1970-market-for-lemons-asymmetric-information]]) have qualifying conditions intact; vendor-recycled versions tend to strip them. The source-incentive asymmetry is well-documented in the sister briefs ([[caveats-data-driven-tools-vendor-self-reported-and-large-enterprise]]).\n\n**How to apply.** Default sourcing hierarchy for any Candid edge claim: (1) peer-reviewed primary, (2) award-vetted (Edelman / equivalent), (3) multilateral / Crown-corp with named incentive flag, (4) trade press citing named executives, (5) vendor self-report — only with explicit attribution and only as direction, never as magnitude. Drop anything below level 5.","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"research-brief-information-asymmetry-decision-edge-june-2026","title":"Research notes (capture-layer): the affirmative, inward decision-edge case for data intelligence — information asymmetry applied to pricing, demand, risk, retention, targeting (June 2026)","kind":"research-notes","scope":"business","link_type":"depends-on"},{"slug":"american-airlines-yield-management-edelman-1992","title":"American Airlines yield management — $1.4B over 3 years, ~5-7pct incremental revenue, Franz Edelman Award 1991 (Smith Leimkuhler Darrow, Interfaces 1992)","kind":"reference","scope":"business","link_type":"depends-on"},{"slug":"nber-wp-29840-invisible-primes-fintech-altdata-2022","title":"NBER WP 29840 (Di Maggio, Ratnadiwakara, Carmichael, 2022) — \"Invisible Primes: Fintech Lending with Alternative Data\"","kind":"reference","scope":"business","link_type":"depends-on"},{"slug":"retention-magnitude-vendor-recycled-quarantine","title":"Quarantine: \"5x-25x cheaper to retain,\" \"5pct retention → 25-95pct profit,\" \"80pct profits from 20pct customers,\" \"AI churn → 20-30pct retention improvement\" — vendor-recycled, untraced to primary","kind":"reference","scope":"business","link_type":"depends-on"}],"incoming":[]},"created_at":"2026-06-21T01:14:48.856Z","updated_at":"2026-06-21T01:14:48.856Z"}