{"id":2125,"slug":"rule-output-two-axis-tier-not-one-number","title":"Rule — Output two-axis tier (commercial × local), never collapse to one number","kind":"rule","scope":"business","status":"current","audiences":["kevin","candid-team"],"topics":["vertical-competitive-tiers","smb-difficulty-widget"],"reference_body":"**Rule:** The widget outputs TWO axis tiers (commercial intensity, local saturation) per vertical — never a single one-number score.\n\n**Why:** A plumber and a SaaS company are both \"hard\" for opposite reasons ([[two-axis-vertical-tier-model]]). The SAME label covers totally different recommendations.\n\n**How to apply:**\n\n- Branch the logic by market type. Local/service-based → lead with proximity + review prominence + GBP completeness. National/organic → lead with incumbent authority + content saturation + SERP feature load.\n- Output label per axis, not summed.","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"two-axis-vertical-tier-model","title":"Two-axis tier model — commercial intensity × local saturation","kind":"reference","scope":"business","link_type":"depends-on"}],"incoming":[{"slug":"research-brief-smb-widget-vertical-difficulty-june-2026","title":"Research brief: SMB widget vertical difficulty — two-axis tiering by industry (June 2026)","kind":"reference","scope":"business","link_type":"depends-on"}]},"created_at":"2026-06-23T19:16:04.859Z","updated_at":"2026-06-23T19:16:04.859Z"}