{"id":1010,"slug":"rule-hba-footer-logo-strip-local-ohba-chba-renomark","title":"Rule (Ontario builder/renovator sites): composite footer logo strip showing local HBA + OHBA + CHBA + RenoMark (where applicable), each linked to the parent organization's website — Pattern A model","kind":"rule","scope":"business","status":"current","audiences":["kevin","claude-code","smb-owner","candid-team"],"topics":["agency-methodology","trust-signals","gc-vertical","hba-membership"],"reference_body":"On Ontario builder and renovator client websites, build a **composite logo strip in the footer** showing:\n\n1. **Local HBA logo** (WRHBA / BILD / GOHBA / WEHBA / LHBA — whichever applies)\n2. **OHBA logo**\n3. **CHBA logo**\n4. **RenoMark logo** (if the client is a renovator and RenoMark-verified)\n5. **BBB rating** (if A or A+; omit otherwise)\n6. **HomeStars review count + Best of award** (if applicable)\n7. **Houzz Pro / Best of Houzz badge** (if held)\n8. **Recent BILD/OHBA/CHBA award badges** (if held — see [[rule-hba-current-year-award-badge-archive-past-year]])\n\nEach logo is a link to the parent organization's website (or to the client's own profile on that org's member directory where one exists). **Equal visual weight** — no single logo dominates.\n\n**Why:** the site sampling at [[hba-site-display-pattern-a-vs-pattern-b]] shows **two clean patterns** — small custom + renovation firms (Menno S. Martin, Amsted, Eurodale, Lagois) execute this footer-strip approach prominently; large production builders (Mattamy, Tridel, Minto) skip it because they lean on HCRA + Tarion as load-bearing regulatory signals. **For Tier-2 builders and renovators (Candid's typical client), Pattern A is the right model** — the firm is too small to compete on the regulatory signals alone, and the HBA logos provide a real credibility lift.\n\n**How to apply:**\n\n- One footer strip per page, persistent across the site.\n- Logos sized identically (typical effective height ~28–32px).\n- The RenoMark logo should additionally **link to the contractor's renomark.ca profile** (not the parent renomark.ca homepage) — see [[rule-renomark-link-to-profile-and-show-year]] for the highest-leverage version.\n- **For Ontario new home builders specifically:** **add a separate, dedicated regulatory display** of the HCRA license and Tarion enrolment — see [[rule-hba-display-hcra-license-and-tarion-separately]]. These are NOT part of the HBA logo strip.\n- See the parallel rules for credential displays at [[rule-renomark-footer-affiliations-pattern]] (RenoMark-specific) and [[rule-gold-seal-team-bio-post-nominal-with-tooltip]] (Gold Seal-specific).","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"rule-renomark-footer-affiliations-pattern","title":"Rule (renovator client sites): display RenoMark in the footer affiliations strip with equal visual weight to local HBA, BBB, HomeStars, Houzz","kind":"rule","scope":"business","link_type":"relates-to"},{"slug":"hba-site-display-pattern-a-vs-pattern-b","title":"Two HBA display patterns across Ontario builder/renovator sites: Pattern A (small custom + renovation firms show HBA + RenoMark prominently in footer); Pattern B (large production builders rarely show HBA logos, lead with HCRA + Tarion)","kind":"reference","scope":"business","link_type":"depends-on"}],"incoming":[{"slug":"research-brief-canadian-hba-stack","title":"Research brief: The Canadian HBA stack — CHBA / OHBA / BILD / WRHBA federated three-tier model, with marketing implications for Ontario builders and renovators (May 24, 2026)","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"hba-site-display-pattern-a-vs-pattern-b","title":"Two HBA display patterns across Ontario builder/renovator sites: Pattern A (small custom + renovation firms show HBA + RenoMark prominently in footer); Pattern B (large production builders rarely show HBA logos, lead with HCRA + Tarion)","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"rule-contractor-own-trust-signals-not-rent-them","title":"Rule: a contractor's trust signals should be OWNED (regulator credentials, GBP reviews, owned site, GuildQuality, named case studies) — not RENTED from a directory platform (HomeStars, Houzz Pro, Angi, BBB Accreditation subscription)","kind":"rule","scope":"business","link_type":"relates-to"}]},"created_at":"2026-05-24T16:32:33.845Z","updated_at":"2026-05-24T16:32:33.845Z"}