{"id":987,"slug":"rule-gold-seal-use-schema-org-person-hascredential","title":"Rule (Tier-2 ICI GC sites): use schema.org Person + hasCredential + EducationalOccupationalCredential markup so Gold Seal credentials surface in Google knowledge panels and AI overviews","kind":"rule","scope":"business","status":"current","audiences":["kevin","claude-code","candid-team"],"topics":["schema-org","ai-citation","agency-methodology","gc-vertical","gold-seal-credential"],"reference_body":"On Tier-2 Ontario ICI GC client websites, **mark up team bios with schema.org `Person` schema, with `hasCredential` linking to `EducationalOccupationalCredential` entities** referencing each credential the team member holds.\n\nExample minimal markup for a GSC PM:\n\n```json\n{\n \"@context\": \"https://schema.org\",\n \"@type\": \"Person\",\n \"name\": \"Jane Smith\",\n \"jobTitle\": \"Project Manager\",\n \"worksFor\": { \"@type\": \"Organization\", \"name\": \"[Client Co]\" },\n \"hasCredential\": [\n {\n \"@type\": \"EducationalOccupationalCredential\",\n \"credentialCategory\": \"Professional Certification\",\n \"name\": \"Gold Seal Certified (GSC) Project Manager\",\n \"recognizedBy\": {\n \"@type\": \"Organization\",\n \"name\": \"Canadian Construction Association\",\n \"url\": \"https://www.cca-acc.com/gold-seal/\"\n }\n },\n {\n \"@type\": \"EducationalOccupationalCredential\",\n \"credentialCategory\": \"Professional License\",\n \"name\": \"P.Eng.\",\n \"recognizedBy\": {\n \"@type\": \"Organization\",\n \"name\": \"Professional Engineers Ontario\",\n \"url\": \"https://www.peo.on.ca/\"\n }\n }\n ]\n}\n```\n\n**Why:** Google knowledge panels and AI search engines (Perplexity, ChatGPT, Gemini, AI Overviews) extract credentials from `hasCredential` markup. A team bio that surfaces *\"Jane Smith, GSC Project Manager (CCA)\"* in an AI overview is materially more discoverable than one whose credentials are buried in body text. This is the same principle as the JSON-LD discipline applied on the B&J marketing site (see [[client-bjf-schema-deployment-verified-v2]]).\n\n**How to apply:**\n\n- Place the `Person` schema in the team-bio page `` as a JSON-LD `