{"id":984,"slug":"rule-gold-seal-dedicated-credentials-page","title":"Rule (Tier-2 ICI GC sites): build a single dedicated /credentials page listing every team credential (P.Eng., GSC, P.GSC, PMP, CET, LEED AP, Red Seal, COR, CHSC) with brief descriptions, no puffery","kind":"rule","scope":"business","status":"current","audiences":["kevin","claude-code","smb-owner","candid-team"],"topics":["agency-methodology","editorial-discipline","trust-signals","gc-vertical","gold-seal-credential"],"reference_body":"On Tier-2 Ontario ICI GC client websites, build a single dedicated **`/credentials`** (or **`/professional-affiliations`**) page that lists every team credential the firm holds:\n\n- **P.Eng.** — Professional Engineer (PEO-licensed)\n- **GSC / P.GSC** — Gold Seal Certified / Professional ([[gold-seal-three-level-ladder-and-gsp-myth]])\n- **PMP** — Project Management Professional (PMI)\n- **CET** — Certified Engineering Technologist (OACETT)\n- **LEED AP** — Leadership in Energy and Environmental Design Accredited Professional (CaGBC/USGBC)\n- **Red Seal** — Interprovincial trade certification\n- **COR / CHSC / NCSO / CRSP** — safety credentials\n- **Gold Seal Employer** badge (only if currently held — see [[gold-seal-employer-program-vs-gsc-holders-distinction]])\n\nFor each credential: a **brief description** (1–2 sentences), the **issuing body**, and **link to the issuer's authoritative page**. No marketing puffery. No claims the credential is a license unless it actually is.\n\n**Why:** the audit at [[gold-seal-adoption-pcl-ellisdon-and-tier-1-gcs]] shows this is **what procurement leads and architects look for** when pre-qualifying a Tier-2 GC. A single `/credentials` page is the easiest place for an Owner's Rep or CM consultant to verify the firm's credentialing depth without trawling team bios.\n\n**How to apply:**\n\n- Link from the global footer (under *\"About\"*) and from every team-bio post-nominal.\n- Refresh after every new hire or new credential earned. Treat this like a changelog.\n- Use schema.org `Person` + `hasCredential` + `EducationalOccupationalCredential` markup so credentials are surfaced in Google knowledge panels and AI overviews. See [[rule-gold-seal-use-schema-org-person-hascredential]].\n- Pair with [[rule-gold-seal-team-bio-post-nominal-with-tooltip]] (the bios that link in) and [[rule-gold-seal-pair-with-concrete-experience-numbers]] (the project pages that pair credentials with track record).","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"rule-gold-seal-pair-with-concrete-experience-numbers","title":"Rule (Tier-2 ICI GC sites): pair every Gold Seal mention with concrete experience numbers — \"GSC PM with $300M+ delivered ICI\" reads stronger than \"GSC PM\"","kind":"rule","scope":"business","link_type":"relates-to"},{"slug":"rule-gold-seal-use-schema-org-person-hascredential","title":"Rule (Tier-2 ICI GC sites): use schema.org Person + hasCredential + EducationalOccupationalCredential markup so Gold Seal credentials surface in Google knowledge panels and AI overviews","kind":"rule","scope":"business","link_type":"relates-to"},{"slug":"rule-renomark-dedicated-page-with-certificate-image","title":"Rule (renovator client sites): build a dedicated `/renomark` page with the verbatim 10-point Code and the current-year certificate image","kind":"rule","scope":"business","link_type":"relates-to"},{"slug":"gold-seal-credential-comparison-table-vs-pmp-peng-cet-leed","title":"Construction-management credential comparison: Gold Seal vs PMP vs CCM vs P.Eng. vs CET vs LEED AP vs Red Seal — issuer, recognition, time, cost","kind":"reference","scope":"business","link_type":"depends-on"}],"incoming":[{"slug":"research-brief-gold-seal-certification-program","title":"Research brief: Gold Seal Certification — the CCA credential for Canadian construction managers, with marketing implications for Tier-2 Ontario ICI GCs (May 24, 2026)","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"rule-gold-seal-team-bio-post-nominal-with-tooltip","title":"Rule (Tier-2 ICI GC sites): display \"Name, P.Eng., GSC\" post-nominal with a one-line tooltip explaining the credential at grade-8–10 reading level","kind":"rule","scope":"business","link_type":"relates-to"},{"slug":"rule-hba-affiliations-page-with-year-joined-and-schema","title":"Rule (Ontario builder/renovator sites): build a dedicated /affiliations or /memberships page listing each HBA with a one-sentence description AND year joined, marked up with Organization schema + memberOf properties","kind":"rule","scope":"business","link_type":"relates-to"}]},"created_at":"2026-05-24T15:56:52.940Z","updated_at":"2026-05-24T15:56:52.940Z"}