{"id":784,"slug":"rule-gc-segment-fit-criteria","title":"RULE: Best-fit GC profiles — $1M–$5M residential design-build with 5+ employees + admin + a published award, OR $5M–$20M COR-certified ICI on a stale site","kind":"rule","scope":"business","status":"current","audiences":["kevin","candid-team"],"topics":["customer-segments","gc-vertical"],"reference_body":"**Rule:** Best-fit GC prospects must meet at least one of these profiles:\n\n- **$1M–$5M Ontario residential design-build or custom-home builder** with 5+ employees, an office manager, and at least one published award (RenoMark, WRHBA SAM, OHBA Awards of Distinction).\n- **$5M–$20M ICI GC** who is COR-certified ([[cor-certification-ontario-ici-required]]) and bidding municipal work but is on a Wix or pre-2018 WordPress site.\n- **Recently-rebranded firms** (ownership change, family succession, M&A integration) — they have a forcing function for a new site.\n- **Firms whose closest competitor just launched something better** — competitive pressure shortens the sales cycle. Pioneer Craftsmen's Webflow rebuild ([[kw-gc-regional-exemplars-pioneer-melloul-chart]]) puts pressure on every other KW renovator.\n\n**Why:** The disqualifiers in [[rule-gc-politely-decline-criteria]] mean below this threshold the engagement either won't close or won't deliver outcomes.","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"cor-certification-ontario-ici-required","title":"COR™ certification (IHSA-administered in Ontario) is required for City of Toronto, Metrolinx, Infrastructure Ontario, TTC bids","kind":"reference","scope":"business","link_type":"depends-on"},{"slug":"nahb-two-thirds-builders-under-1m-receipts","title":"NAHB: two-thirds of US builders generate <$1M in receipts; >60% of NAHB members build 10 or fewer units/yr (median 5)","kind":"reference","scope":"business","link_type":"depends-on"},{"slug":"rule-gc-politely-decline-criteria","title":"RULE: Politely decline GC prospects under 5 employees, \"just give me leads\" framing, active 12-month directory lock-in, or no published projects beyond stock photos","kind":"rule","scope":"business","link_type":"relates-to"}],"incoming":[]},"created_at":"2026-05-23T21:58:32.611Z","updated_at":"2026-05-23T21:58:32.611Z"}